Grape
Minds
We’ll be delving into more summer insights and tips in the coming weeks, so keep an eye out for more and make sure you’re following us on social media to stay in the know!
Top Tip:
While customers will gravitate towards what they know and love, ensuring your staff are trained and confident talking to guests about the wines on your list can help encourage trade ups. In menu, spotlight wines of a similar style to the favourites on your menu, which can motivate customers to try something new.
Top Tip:
Consider updating your beer and cider taps for the summer to include crisp, refreshing options. Ensure your range is diverse to include premium options or specialty beers for those looking to treat themselves.
Beer is the #1 category consumers are opting for when out in the on-trade.
1 in 5 consumers believe
‘large serve size’ is a sign of good value.
8 in 10 on-trade customers say they try to take care of their physical and mental wellbeing.
30% of on-trade alcohol drinkers have cut down their intake compared to last year.
All About the Experience
6 in 10 customers say they would rather spend money on making memories than on buying material possessions.
The on-trade is the perfect place for consumers to celebrate occasions, explore new flavours and innovative cocktails, or immerse themselves in activities with friends.
The Pourcast:
Top Tip:
Consider how you can maximise drink sales for all categories throughout the day by drawing attention to them on your menu, creating seasonal serves or bringing in special promotions to draw people in during quieter times. The summer is a great chance to bring your spirits into play earlier in the day by spotlighting your spritzes.
Beer Garden
Bevs
All in Moderation
From Noon to Night
56%
of customers prefer to visit the on-trade
in the early evening, between 5pm – 8pm
29%
prefer to visit mid-afternoon,
between 2pm – 5pm
27%
prefer to visit for lunch,
between 12pm – 2pm
Top Tip:
Create a dedicated section for low and no drinks on your menu and make sure they are visible on your bar. Ensure your range is diverse to cater to all tastes and highlight any additional benefits of these drinks, such as vitamins and minerals.
Low and no alcohol beer continues to be the most popular choice, but low and no alcohol spirits have gained +18% volume year-on-year in the on-trade, featuring in alcohol-free cocktails.
World lagers, stout and no and low alcohol beers are the most popular serves in the category. In cider, apple continues to dominate as the most popular sub-category, with premium draught apple cider gaining 1.7% volume share.
With drinks-led occasions increasing and by-the-glass offerings becoming more important, customers are leaning towards familiar styles, with the top varietals gaining even more market share.
With their perceived value for money, draught beer and cider continue to capture the majority of drinks served in the on-trade.
As people seek healthier lifestyle choices, there is a growing demand for mindful drinking and inclusive social experiences, leading to a growth in the low and no alcohol category.
Beer, cider and wine are the most popular choices for these earlier drinking occasions. Prosecco captures 22% of lunchtime drinking occasions, rising to 29% for mid-afternoon.
The on-trade is the perfect place for consumers to celebrate occasions, explore new flavours and innovative cocktails, or immerse themselves in activities with friends.
Come rain or shine, the summer brings plenty of opportunities for venues to draw the crowds in, from hosting special events to making the most of your outdoor spaces, serving great food and drink.
We’ve pulled together our top trends and tips to help make summer 2025 another sip-tacular success for your venue.
63% of Brits visit the pub more often during this key trading period.
From afternoons spent with pals in beer gardens, to long evenings watching the sunset while sipping on a sundowner, summer is nearly here!
Get Set for
Summer 2025
White Wine
Italian Pinot Grigio gained 31.5% volume share.
New Zealand Sauvignon Blanc gained 8.6% volume share.
Top Tip:
Think about how the overall experience can be enhanced for customers visiting your venue. Whether it's through hosting events or entertainment, crafting unique or seasonal serves or simply delivering exceptional customer service, a great, memorable experience can encourage repeat visits and longer dwell time.
Red Wine
French Merlot gained 14.5% volume share.
Argentinian Malbec gained 8.4% volume share.
Red Wine
French Merlot gained 14.5% volume share.
Argentinian Malbec gained 8.4% volume share.
White Wine
Italian Pinot Grigio gained 31.5% volume share.
New Zealand Sauvignon Blanc gained 8.6% volume share.
Top Tip:
Consider updating your beer and cider taps for the summer to include crisp, refreshing options. Ensure your range is diverse to include premium options or specialty beers for those looking to treat themselves.
Top Tip:
Create a dedicated section for low and no drinks on your menu and make sure they are visible on your bar. Ensure your range is diverse to cater to all tastes and highlight any additional benefits of these drinks, such as vitamins and minerals.
Consider how you can maximise drink sales for all categories throughout the day by drawing attention to them on your menu, creating seasonal serves or bringing in special promotions to draw people in during quieter times. The summer is a great chance to bring your spirits into play earlier in the day by spotlighting your spritzes.
Top Tip:
From Noon to Night
Think about how the overall experience can be enhanced for customers visiting your venue. Whether it's through hosting events or entertainment, crafting unique or seasonal serves or simply delivering exceptional customer service, a great, memorable experience can encourage repeat visits and longer dwell time.
Top Tip:
All About the Experience
6 in 10 customers say they would rather spend money on making memories than on buying material possessions.
The on-trade is the perfect place for consumers to celebrate occasions, explore new flavours and innovative cocktails, or immerse themselves in activities with friends.
The Pourcast:
We’ll be delving into more summer insights and tips in the coming weeks, so keep an eye out for more and make sure you’re following us on social media to stay in the know!
Get Set for
Summer 2025
From afternoons spent with pals in beer gardens, to long evenings watching the sunset while sipping on a sundowner, summer is nearly here!
63% of Brits visit the pub more often during this key trading period.
Come rain or shine, the summer brings plenty of opportunities for venues to draw the crowds in, from hosting special events to making the most of your outdoor spaces, serving great food and drink.
We’ve pulled together our top trends and tips to help make summer 2025 another sip-tacular success for your venue.
The on-trade is the perfect place for consumers to celebrate occasions, explore new flavours and innovative cocktails, or immerse themselves in activities with friends.
56%
of customers prefer to visit the on-trade
in the early evening, between 5pm – 8pm
29%
prefer to visit mid-afternoon,
between 2pm – 5pm
27%
prefer to visit for lunch,
between 12pm – 2pm
Beer, cider and wine are the most popular choices for these earlier drinking occasions. Prosecco captures 22% of lunchtime drinking occasions, rising to 29% for mid-afternoon.
As people seek healthier lifestyle choices, there is a growing demand for mindful drinking and inclusive social experiences, leading to a growth in the low and no alcohol category.
All in Moderation
Low and no alcohol beer continues to be the most popular choice, but low and no alcohol spirits have gained +18% volume year-on-year in the on-trade, featuring in alcohol-free cocktails.
With their perceived value for money, draught beer and cider continue to capture the majority of drinks served in the on-trade.
Beer Garden
Bevs
World lagers, stout and no and low alcohol beers are the most popular serves in the category. In cider, apple continues to dominate as the most popular sub-category, with premium draught apple cider gaining 1.7% volume share.
With drinks-led occasions increasing and by-the-glass offerings becoming more important, customers are leaning towards familiar styles, with the top varietals gaining even more market share.
Minds
Grape
8 in 10 on-trade customers say they try to take care of their physical and mental wellbeing.
30% of on-trade alcohol drinkers have cut down their intake compared to last year.
Beer is the #1 category consumers are opting for when out in the on-trade.
1 in 5 consumers believe
‘large serve size’ is a sign of good value.
Top Tip:
While customers will gravitate towards what they know and love, ensuring your staff are trained and confident talking to guests about the wines on your list can help encourage trade ups. In menu, spotlight wines of a similar style to the favourites on your menu, which can motivate customers to try something new.
